Privacy policy
Last updated: August 13, 2026
OUJI (SINGAPORE) PTE. LTD. (“OUJI Singapore”, “we”, “us” or “our”) operates this website and online store. This Privacy Policy explains how we collect, use, disclose, transfer, store and protect your personal data when you visit our website, create an account, place an order, make a payment, contact us, or otherwise use our online services.
For the purposes of this Privacy Policy, “personal data” has the meaning given to it under the Personal Data Protection Act 2012 of Singapore. In general, it refers to data, whether true or not, about an individual who can be identified from that data, or from that data together with other information to which we have or are likely to have access.
This Privacy Policy applies to personal data in our possession or under our control, including personal data in the possession or control of service providers whom we have engaged to collect, use, disclose, store or process personal data for our purposes.
This website is hosted on Shopify, which helps us operate our online store. Shopify and other service providers may process personal data in accordance with their own privacy notices, which you should review for information about their respective data processing practices.
By using our website or providing personal data to us, you acknowledge that you have read and understood this Privacy Policy. We will collect, use and disclose your personal data for the purposes described in this Privacy Policy, or as otherwise permitted or required under Singapore law.
Personal Data We Collect
Depending on how you use our website and online store, we may collect the following types of personal data:
• contact details, such as your name, email address, telephone number, billing address and delivery address;
• order and transaction details, such as the products you purchase, payment status, delivery details, returns or exchange requests, refunds and your order history;
• account details, such as your username, account preferences and account settings, if you create an account with us;
• payment-related information, such as your payment method, payment status, payment confirmation and transaction details. Payments are processed through our payment service providers, and we do not store your full credit card or debit card details;
• communications with us, including information you provide when you contact our customer service team, submit an enquiry, provide feedback or make a complaint;
• technical information, such as your IP address, browser type, device information, cookie identifiers and other online identifiers; and
• website usage information, such as how you access, browse and interact with our website.
NRIC and Other Identification Numbers
We do not ask for NRIC, FIN, passport or similar identification numbers for ordinary online purchases, account registration, promotions or customer service requests, unless required by law or reasonably necessary for identity verification.
How We Collect Personal Data
We may collect personal data in the following ways:
• directly from you, when you create an account, place an order, make payment, contact us, submit an enquiry, request a return, exchange or refund, or otherwise provide personal data to us;
• automatically through our website, including through cookies and similar technologies, when you browse or interact with our website;
• from Shopify, payment service providers, delivery partners, customer service providers and other service providers who support our website, orders, payments, deliveries, returns, exchanges, refunds and related services;
• from third-party platforms or campaign partners, where you interact with us through those platforms or partners, participate in a campaign or promotion, or where the collection or disclosure is reasonably necessary for the relevant transaction, campaign or service; and
• from any person who provides your personal data to us on your behalf, such as where another person places an order for delivery to you.
If you provide us with personal data relating to another person, such as a recipient’s name, address or contact number, you confirm that you are authorised to provide that personal data to us and, where required, have obtained that person’s consent for the relevant purpose.
If you do not provide personal data that is reasonably required for us to process your order, arrange delivery, respond to your enquiry, handle a return, exchange or refund request, or provide the relevant service, we may be unable to complete the transaction or provide the requested service.
Children’s Personal Data
Our website and online store are not intended for individuals below 18 years old. We do not knowingly collect personal data from such individuals without appropriate consent from a parent or legal guardian.
If you are a parent or legal guardian and believe that an individual below 18 years old has provided personal data to us without appropriate consent, please contact the details set out in the Contact Information section of this website.
How We Use Personal Data
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
We may collect, use, disclose or process your personal data for the following purposes:
• to operate and maintain our website and online store;
• to create, manage and administer your account with us;
• to process and manage your orders, payments, deliveries, returns, exchanges, refunds and related transactions;
• to communicate with you regarding your orders, account, enquiries, complaints, returns, exchanges, refunds or customer service requests;
• to send you service-related updates, including order confirmations, payment confirmations, delivery updates, refund updates and changes to our website, policies or services;
• to remember your account preferences and items you have shown interest in, where this function is available on our website;
• to improve our website, products, services, customer experience and internal business processes;
• to recommend products, offers or promotions that may be relevant to you, based on your purchases, browsing activity or interactions with our website, where permitted under applicable law;
• to send you marketing, promotional or product-related communications where you have consented to receive them, or where we are otherwise permitted to do so under applicable law;
• to conduct online advertising or measure the effectiveness of our marketing campaigns, including through cookies, pixels or similar technologies, where applicable;
• to verify transactions, protect our website and services, and detect or prevent fraud, unauthorised transactions, security incidents or unlawful activity;
• to maintain accurate records of your transactions and interactions with us;
• to enable you to submit, publish, manage or moderate product reviews, ratings or feedback, where this function is available on our website;
• to comply with applicable laws, regulations, codes of practice, court orders, regulatory directions or requests from public agencies;
• to enforce our legal rights and the terms and policies applicable to our website and online store; and
• for purposes that are reasonably related to the above purposes.
Marketing Communications
Where you have consented to receive marketing communications from us, we may use your personal data to send you updates on our products, promotions, offers or campaigns.
You may unsubscribe from marketing emails using the unsubscribe link provided in our emails, or by contacting us using the details set out in the Contact Information section of this website.
If we send marketing messages to a Singapore telephone number, we will do so in accordance with applicable requirements under the Personal Data Protection Act 2012 of Singapore, including the Do Not Call provisions where applicable[SL2.1].
If you opt out of marketing communications, we may still send you non-marketing messages relating to your account, orders, payments, deliveries, returns, exchanges, refunds or customer service requests.
Cookies and Similar Technologies
We may use cookies, pixels, tags, analytics tools and similar technologies to operate our website, remember your preferences, understand how visitors use our website, improve our online store, support security and fraud prevention, and measure the effectiveness of our marketing activities, where permitted under applicable law.
You may manage or disable cookies through your browser settings or any cookie preference tools made available on our website. However, some website features may not function properly if cookies are disabled.
Third-Party Websites and Links
Our website may contain links to websites, platforms or services operated by third parties, such as payment providers, delivery tracking services, social media platforms or other external websites.
If you access a third-party website, platform or service, the collection, use and disclosure of your personal data by that third party will be governed by its own privacy policy and terms. We are not responsible for the privacy practices, security or content of third-party websites, platforms or services that are not operated by us.
How We Disclose Personal Information
We will not disclose your personal data to third parties except where the disclosure is for a purpose notified in this Privacy Policy and for which consent has been obtained or is deemed under applicable law, where you have otherwise consented to the disclosure, or where the disclosure is permitted or required under applicable law.
We may disclose your personal data to the following parties, whether located in Singapore or outside Singapore, where necessary for the purposes described in this Privacy Policy:
• Shopify, which hosts and supports our website and online store;
• payment service providers, banks, card schemes and other payment processing partners, for the purpose of processing and verifying payments;
• delivery, logistics and fulfilment partners, for the purpose of arranging delivery, returns, exchanges and related services;
• customer service providers, information technology service providers, cloud service providers, data hosting providers, analytics providers and other service providers who support our website, online store and business operations;
• marketing, advertising or campaign service providers, where this is necessary for marketing communications, online advertising, campaign management or measuring the effectiveness of our marketing activities, subject to applicable consent and Do Not Call requirements;
• our related corporations, affiliates or group companies, where necessary for internal administration, business operations, reporting, customer support, compliance or other purposes described in this Privacy Policy;
• our professional advisers, including lawyers, auditors, insurers, consultants and other advisers, where reasonably necessary for our business, legal or compliance purposes;
• public agencies, regulators, law enforcement authorities, courts or other persons where disclosure is required or permitted by applicable law, court order, regulatory direction or legal process;
• any actual or prospective purchaser, assignee, transferee, investor or successor-in-title in connection with a business transaction involving OUJI Singapore, such as a merger, restructuring, transfer, sale or acquisition of all or part of our business or assets; and
• any other person to whom you authorise us to disclose your personal data.
We may also use or disclose aggregated or anonymised information that does not identify you, including for business analysis, reporting, service improvement or marketing performance measurement.
Shopify and Service Providers
Our website and online store are hosted on Shopify. Shopify and other service providers may process personal data on our behalf where necessary to support the operation of our website, online store, orders, payments, deliveries, returns, exchanges, refunds, customer support, analytics and related services.
Where service providers process personal data on our behalf, we will take reasonable steps to ensure that they process such personal data only for the purposes for which they have been engaged and in a manner consistent with applicable data protection requirements.
Transfer of Personal Data Outside Singapore
Your personal data may be transferred to, stored or processed outside Singapore by our related corporations, affiliates, Shopify, service providers, payment processors, delivery partners, technology providers or other parties described in this Privacy Policy, where necessary for the purposes described in this Privacy Policy.
Where we transfer personal data outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to that required under the Personal Data Protection Act 2012 of Singapore.
Protection of Personal Data
We will take reasonable security arrangements to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
However, no method of transmission over the Internet or method of electronic storage is completely secure. You should take care when sending personal data to us electronically and should not send sensitive or confidential information through unsecured channels.
Retention of Personal Data
We will retain your personal data for as long as it is necessary to fulfil the purposes for which it was collected, used or disclosed, or as required or permitted by applicable law.
When your personal data is no longer required for those purposes, and is no longer necessary for legal or business purposes, we will take reasonable steps to cease retention of the personal data or remove the means by which the personal data can be associated with you.
Accuracy of Personal Data
We will make reasonable efforts to ensure that personal data collected by us or on our behalf is accurate and complete, where the personal data is likely to be used to make a decision that affects you or is likely to be disclosed to another organisation.
You should ensure that the personal data you provide to us is accurate, complete and up to date. Please inform us as soon as possible if there are any changes to your personal data, including your contact details, billing address or delivery address.
We may be unable to process your order, arrange delivery, respond to your enquiry, or provide the relevant service if the personal data provided to us is inaccurate or incomplete.
Access and Correction of Personal Data
If you wish to request access to or correction of the personal data that we hold about you, please contact the details set out in the Contact Information section of this website.
We may need to verify your identity before processing your request. We may also ask for additional information where this is reasonably necessary to respond to your request.
Withdrawal of Consent
You may withdraw your consent to our continued collection, use or disclosure of your personal data by contacting the details set out in the Contact Information section of this website.
Upon receiving your request, we may require a reasonable time to process it and will inform you of the likely consequences of the withdrawal. Depending on the nature and scope of your request, we may be unable to continue providing certain products, services or support to you.
Withdrawal of consent does not affect our right to continue collecting, using or disclosing your personal data where such collection, use or disclosure is permitted or required under applicable law.
Complaints
If you have any complaint or concern about how we handle your personal data, please contact the details set out in the Contact Information section of this website.
We will review your complaint and respond within a reasonable time. If you are not satisfied with our response, you may refer the matter to the Personal Data Protection Commission of Singapore.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements or business operations. The updated Privacy Policy will be posted on this website with the updated effective date. We encourage you to review this page regularly so that you are aware of any changes.
Your continued use of our website or online services after the updated Privacy Policy has been posted will be taken as your acknowledgement of the updated Privacy Policy.
Contact for Privacy Matters
If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to make any request or complaint relating to your personal data, please contact the details set out in the Contact Information section of this website.
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